Collect Quest
McDonald’s

"Collect Quest" is an initiative developed to boost user engagement by utilizing first-party data within its mobile app, aiming to use past app data to deepen customer connections.

This campaign is a wide-reaching effort across Singapore, Hong Kong, Taiwan, and India, motivating users to complete different tasks to earn digital badges. McDonald's has partnered with Coca-Cola to provide a variety of prizes in these markets, including the iPhone 16 Pro, Google Pixel 9, staycations, and flight tickets.